At Water Pumps Direct, we partner with a select group of established Australian suppliers and manufacturers to ensure every customer gets the right pump solution. By partnering directly with those who design and build the pumps, we can provide you with:
- Confidence in genuine, manufacturer-backed products
- Warranty registration and tracking directly for every customer
- Access to expert technical advice and recommendations from the makers
- Dependable delivery through experienced national networks
- Faster support for warranties and product enquiries
- Local service centres and technicians where available
Ascento Group Australia (REEFE®)
Ascento Group Australia is a family-owned importer, manufacturer, and distributor trusted in the Australian pumping, irrigation, and plumbing sectors for over 40 years. Established in 1976 (originally as Ramdex Industries) and renamed in 2015, Ascento has built a strong reputation for supplying quality pumping, irrigation and water management equipment.
REEFE® is Ascento’s flagship brand and one of the fastest-growing names in the Australian pump market — focusing on value for money with uncompromising quality standards. Brands they are responsible for include REEFE®, RainPro®, WaterPro®, and PondPro®.
Product Range Highlights
- Pressure pumps, sump and submersible pumps
- Engine-driven pumps; pump sets and stations
- Grinder, cutter, and drainage pumps
- Air and pond pumps; pond equipment and accessories
- RainPro® rainwater harvesting systems (external and submersible; rain-to-mains)
- WaterPro® turbine and jet pressure pumps, transfer and fire-fighting pumps
- PondPro® solar and low-voltage pumps, fountain kits, filters
REEFE is our preferred partner, consistently providing us with competitive rates, reliable supply, and strong technical support. Their team goes the extra mile to ensure our customers receive the best products and service. If you have technical or complex questions, we encourage you to give them a call directly — nothing beats getting advice straight from the source about their own solutions.
Support: 1800 807 604
Website: reefe.com.au
White International
White International is one of Australia’s leading distributors of pumps, tools and industrial equipment, supplying trusted brands such as DAB, Bianco Pumpz and Leader. With over 60 years in business, White International provides nationwide support, extensive stock availability, and technical expertise across domestic, commercial and industrial applications.
Through their strong brand portfolio and dedicated service team, White International delivers reliable pump solutions backed by local support, warranty assistance, and a proven track record of excellence.
Website: whiteint.com.au