Effective Date: 21 August 2025
Last Updated: 21 August 2025
In Plain English (Easy-to-Read Summary)
We want you to feel confident shopping with us, so here’s the simple version of how we handle your information:
- What we collect: When you order, we ask for your name, address, email, phone, and payment details. We also collect your IP address and basic browsing info to help run the website smoothly.
- Payments: We use Stripe to process card payments. Your card number is never stored by us — Stripe handles this securely.
- Why we collect info: Mainly to process your order, deliver your products, help with customer service, and improve your experience. We also use it for marketing and remarketing (Google Ads, Bing Ads, etc.).
- Cookies & ads: We use cookies so the website works properly, and to show relevant ads later (remarketing). You can block cookies in your browser if you like.
- reCAPTCHA: We use Google reCAPTCHA to protect our site from spam and abuse.
- How we protect your info: Our website uses SSL encryption (the little padlock in your browser) to keep data safe. We also limit who inside our business can access your information.
- Sharing: We only share your info with trusted partners (like couriers, Stripe, or ad platforms) when needed to provide our service. We never sell your data.
- Your rights: You can ask us what info we hold about you, request corrections, or lodge a complaint at any time.
- Breaches: If there’s ever a serious data breach that affects you, we’ll let you know in line with Australian law.
That’s the simple version. If you’d like the full legal details, keep reading.
1. Introduction & Applicability
Water Pumps Direct (ABN [Insert ABN]) (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and any applicable Queensland privacy obligations.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website https://www.waterpumpsdirect.com.au, place an order, or interact with our services.
2. Information We Collect
We may collect personal information that identifies you, including:
- Full name
- Email address
- Postal and billing address
- Phone number
- Payment details (via our secure payment processor – see section 7)
- IP address, browser/device information, and geolocation lookups (e.g., WHOIS)
- Information you provide via forms, account creation, or customer support requests
We may also collect non-personally identifiable information such as site usage data, analytics, and aggregated statistics to help us improve our services.
3. How We Collect Information
We collect personal information directly from you when you:
- Place an order through our website
- Create or manage an account
- Subscribe to marketing communications
- Contact us for support or enquiries
- Interact with our advertising campaigns
We may also collect certain technical information automatically through cookies, analytics tools, and tracking technologies (see section 8).
4. Why We Collect Information
We collect and use your information to:
- Process and fulfil your orders
- Provide customer service and respond to enquiries
- Manage your account and order history
- Send order confirmations, shipping updates, and relevant communications
- Improve website functionality and user experience
- Conduct marketing, promotions, and remarketing campaigns
- Comply with legal, regulatory, and tax obligations
5. Disclosure of Information
We may share your information with trusted third parties where necessary to provide our services, including:
- Payment processors (Stripe) for handling payments securely (see section 7)
- Delivery and logistics providers to fulfil orders
- Marketing and advertising platforms (Google Ads, Bing Ads, social media networks)
- IT, hosting, and security providers that support our website
- Legal, regulatory, or enforcement bodies where required by law
We do not sell or rent your personal information.
6. Data Storage & Security
We take reasonable steps to protect personal information against loss, unauthorised access, misuse, disclosure, or alteration. These include:
- Secure Socket Layer (SSL) encryption on all data transmitted via our website
- Restricted access to databases and internal systems
- Regular monitoring for potential vulnerabilities
However, no method of transmission or storage can be guaranteed completely secure. You acknowledge this risk when providing personal information to us online.
7. Payment Processing (Stripe)
7.1 Water Pumps Direct uses Stripe, a third-party payment processor, to handle payments made via credit or debit card.
7.2 While we may retain personal information necessary to manage your order (e.g., billing name, contact details), we do not store your full credit or debit card details on our servers. All sensitive payment data is handled directly by Stripe, in accordance with their own Privacy Policy.
7.3 Stripe may securely store your payment method for convenience (e.g., faster future checkouts, re-authorisations). You can manage or remove saved payment methods at any time through your account.
7.4 Our website is protected by a security certificate (SSL), ensuring that information transmitted to and from our site remains encrypted. While we take reasonable precautions, we cannot guarantee complete security of transactions.
8. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to:
- Enable core website functionality (e.g., shopping cart, login sessions)
- Analyse traffic and usage trends
- Support marketing and advertising campaigns, including Google Ads and Bing Ads
- Enable remarketing and display personalised ads across third-party networks
You may disable cookies in your browser, but some website features may not function properly.
9. Advertising & Remarketing
We use third-party advertising services (including Google Ads and Bing Ads) that may display our ads across the internet.
- These services use cookies and identifiers to show ads based on your prior interactions with our website.
- You can opt out of Google’s personalised advertising via the Google Ads Settings.
- You can opt out of Bing Ads personalised advertising via Microsoft’s opt-out page.
10. Google reCAPTCHA
We use Google reCAPTCHA on our website to protect against spam and abuse. reCAPTCHA analyses interactions on our site and may collect information such as mouse movements, keystrokes, and device details.
This data is subject to Google’s Privacy Policy and Terms of Service.
11. Access & Correction
You may request access to the personal information we hold about you, or request corrections if you believe it is inaccurate. To do so, please contact us using the details in section 14.
12. Data Breach Notification
In line with the Australian Notifiable Data Breaches (NDB) scheme and Queensland privacy law updates (effective 1 July 2025), we will notify affected individuals and regulators if a data breach occurs that is likely to cause serious harm.
13. Overseas Disclosure
Some of our service providers may be located outside Australia. Where this occurs, we take reasonable steps to ensure your personal information remains protected in accordance with the APPs.
14. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your information, please contact:
Privacy Officer
Water Pumps Direct
Email:
(Or use our Contact Form)
Postal Address: 321 Water Street, FORTITUDE VALLEY QLD 4006
15. Updates to this Policy
We may update this Privacy Policy from time to time. The most current version will always be available on our website.